NexGen Theater
role
design lead
duration
4 months
background
COVID-19 left people feeling isolated and disconnected from their peers, while the live entertainment industry suffered tremendous financial losses they have yet to recover from.
team
Callie Rigsbee
Angie Bai
Xinyi Cao
Dinko Dermendzhiev
Addisalem Aymecho
skills/tools
generative AI
user research
info architecture
Figma
objective
Incorporate audience survey responses into a theater performance in real time with the use of generative AI to reduce technician strain, lower ticket prices while increasing replay value, and introduce new creative opportunities.
solution: personalized performances using generative AI
problem statement
How might we use technology to reduce strain on the stage manager?
How might we encourage audience members to participate confidently in a performance?
solution
A web-app that allows the theater technician to take in audience input via queries, use audience responses to populate the pre-written story with generative AI, then output a cohesive narrative to the performer in real time.
01
define
Third Rail Projects is an experimental theater company in Brooklyn, NY.
​
Their projects re-envision the ways in which audiences engage in contemporary performances.
our sponsor
user survey results
factors influencing attendance
ticket prices
verbal interaction with performer
very comfortable with interaction
what are the most/least valued performance elements?
value the story line
value audience engagement
project objectives product features
needs
-
reduce technician strain
-
filter responses
-
keep it clean
-
fix grammar
features
-
pre-configure performances
-
provide 3-5 optimal responses
-
filter obscenity
-
correct grammar to fit script
02
iterate
journey map: "waiting is the hardest part"
03
final product
audience user flow
technician user flow
information architecture
